When hiring a web design company, the very first thing you need to do is ask as many questions as possible. You cannot assess their capabilities unless you ask questions relevant to your needs. To further help you with the interview process, below are questions you can ask:
What services can you offer?
In addition to the many web design features, many companies offer hosting, e-commerce solutions, copywriting and web development as well as digital marketing services like SEO, PPC management or social media. It is common to assume that all these services are connected and related. But, in fact, they are different services that require specific skill sets.
You should not assume that a company can do well at one thing just because they present and offer another. Make sure that you ask them questions specific to what you currently require.
Do you use templates, or do they design customised sites?
Companies often offer both methods to satisfy their clients’ requirements. Some clients do not prioritise online presence and choose to save money using templates that can be customised. Others, on the other hand, want to start with a strong brand. Hence, they will ask the web design company start from scratch and create them a unique and highly functional website.
Can you show me your portfolio?
Let them show you samples of websites they designed. Do you feel satisfied and excited about what you see? If so, then expect that they will do the same with yours.
Do you have studies that can show the results of the web design you created for businesses?
It is not all about the overall appearance but the return on investment. Ask for case studies where it can show specific results, like an increase in sales, leads or anything of the like. The proof of their work is not only limited to whether their design satisfies visually but also the improvements it was able to generate to their clients.
By asking questions, you will have a better grasp of whether the web design company can provide you with the service you need.